Software Overview: What is Demandbase?
Demandbase is a B2B marketing platform that enables businesses to target and engage with the companies that are most likely to buy their products or services. The platform uses artificial intelligence and machine learning to identify companies that are actively researching or in-market for a particular product or service, and then enables businesses to deliver personalized and relevant experiences to those companies across various channels, such as email, display advertising, and their website. Demandbase also provides account-based measurement and reporting capabilities to help businesses understand the impact of their marketing efforts on key business metrics.
What are the top features of Demandbase?
Demandbase is a Sales software that helps businesses with account-based marketing and sales. The platform allows businesses to orchestrate their account-based marketing and sales motions, while providing AI-powered account intelligence to sales teams. With Demandbase, businesses can unify account intelligence, spot opportunities, and avoid churn, among other things.
Some of the main features of Demandbase include the Conversion Solution, which allows sales teams to automatically receive feedback and reach out to target customers using the resources they most access, such as email, Slack, Salesforce, and LinkedIn Sales Navigator. The platform also provides data-rich semantic-focused intent data, which is grounded in AI, to help businesses with full-funnel marketing.
Moreover, Demandbase has a customizable platform that is adaptable to businesses' needs. The software allows users to integrate dashboards with analytics platforms, CRMs, and marketing automation software. Demandbase also helps businesses to create target account lists based on their sales leaders' needs and engage and interact with their sales teams through subscriptions for reports and dashboards. Finally, Demandbase provides an AI-powered ad campaign platform that enables businesses to execute account-based marketing seamlessly across their entire funnel.
What are the advantages of using Demandbase?
Demandbase is a B2B marketing platform that provides a variety of benefits for retail companies, including:
Account-based marketing: Demandbase's account-based marketing approach allows retailers to personalize their marketing efforts to specific accounts, targeting the right customers with the right message at the right time.
Real-time targeting: Demandbase's real-time targeting capabilities allow retailers to engage with prospects and customers in real-time, delivering personalized experiences that drive engagement and sales.
Enhanced customer insights: Demandbase provides retailers with valuable insights into their customers' behavior, preferences, and buying patterns. This allows retailers to create more effective marketing campaigns and deliver personalized experiences that drive engagement and sales.
Account-based analytics: Demandbase's account-based analytics capabilities allow retailers to track the performance of their marketing campaigns in real-time, allowing them to adjust their strategies and optimize their efforts for maximum results.
Integration with other tools: Demandbase integrates with a wide range of marketing and sales tools, allowing retailers to streamline their workflows and create a more efficient marketing and sales process.
Overall, Demandbase provides retail companies with a comprehensive suite of marketing tools that enable them to deliver personalized experiences to their customers, optimize their marketing strategies, and drive engagement and sales.
What is the pricing of Demandbase?
Demandbase offers a suite of sales and marketing solutions, so the pricing depends on which specific product(s) you are interested in. Here are some examples:
ABM Platform: Pricing starts at $20,000 per year for small and medium-sized businesses, and can go up to $200,000+ per year for enterprise-level companies.
Sales Acceleration: Pricing starts at $10,000 per year for small and medium-sized businesses, and can go up to $50,000+ per year for enterprise-level companies.
Advertising: Pricing is based on a cost-per-thousand (CPM) impressions model, with rates varying depending on the ad format, targeting options, and other factors.
These are just a few examples, and pricing may vary depending on your specific needs and requirements. It's best to contact Demandbase directly for a quote.