Software Overview: What is Evidence?
Evidence is a social proof and marketing automation platform designed for e-commerce businesses. It helps businesses to display real-time notifications of recent purchases, product reviews, and other customer activities on their website, to create a sense of urgency and trust among website visitors.
The platform integrates with various e-commerce platforms, email marketing tools, and other software, and offers features such as custom notifications, visitor targeting, analytics and reporting, and A/B testing. It also provides pre-designed templates and a visual editor for creating and customizing notifications, without requiring any coding skills.
What are the top features of Evidence?
Evidence is a social proof marketing software that allows businesses to display real-time customer activity notifications on their websites, creating a sense of urgency and encouraging visitors to take action. Some of the main features of Evidence include customizable notification types such as recent sales, sign-ups, and reviews, integration with popular e-commerce platforms, A/B testing for notification design and content, audience targeting, and analytics to track the impact of social proof on website conversion rates. Evidence also provides users with the ability to display targeted messaging to visitors based on their behavior on the website, such as displaying a special offer to a visitor who has spent a certain amount of time on a product page. Additionally, Evidence offers a wide range of customizable design options, including color, font, and animation effects, to match the branding of the business.
What are the advantages of using Evidence?
Evidence is a social proof software that provides retail companies with various advantages, including:
Increased Conversions: Evidence helps increase conversions by showcasing social proof on retail websites. This social proof can include things like customer reviews, ratings, and even customer purchases. All of these elements help build trust with potential customers and increase the likelihood of them making a purchase.
Easy Integration: Evidence integrates with many of the most popular e-commerce platforms, such as Shopify, WooCommerce, and Magento. This makes it easy for retail companies to add social proof to their websites without having to undergo a major website redesign.
A/B Testing: Evidence allows retail companies to run A/B tests on different social proof elements, such as different review widgets or product ratings. This can help companies identify the most effective social proof elements for their audience and optimize their website accordingly.
Customization: Evidence allows retail companies to customize the look and feel of their social proof elements. This allows companies to match their website's design and branding while still benefitting from the trust-building aspects of social proof.
Real-Time Notifications: Evidence sends real-time notifications to retail companies when a new customer review is posted or when a customer makes a purchase. This allows companies to stay on top of their social proof and quickly respond to any negative reviews or comments.
Detailed Analytics: Evidence provides detailed analytics on the performance of social proof elements. This includes metrics such as click-through rates, engagement rates, and conversion rates. This data can help companies optimize their social proof strategy and identify areas for improvement.
What is the pricing of Evidence?
Evidence offers three pricing plans:
Free - includes up to 500 unique visitors per month, 1 website, and basic features such as notifications, widgets, and templates.
Growth - starts at $19/month and includes up to 10,000 unique visitors per month, unlimited websites, and advanced features such as A/B testing, custom branding, and priority support.
Pro - starts at $99/month and includes up to 100,000 unique visitors per month, unlimited websites, and additional features such as advanced targeting, custom analytics, and a dedicated account manager.
These prices are based on annual billing and may vary depending on specific needs and customization.