Software Overview: What is Khoros?
Khoros is a social media management and customer engagement platform designed for enterprises and large-scale organizations. It offers a suite of tools and services that allow businesses to manage and analyze their social media presence, engage with their customers across multiple channels, and build online communities to drive customer loyalty and advocacy.
Khoros provides features such as social media monitoring, social media publishing, customer analytics, community management, and customer care. It integrates with major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as other marketing tools such as CRM and marketing automation platforms.
Khoros aims to help businesses create more meaningful and valuable relationships with their customers by providing tools and services that enable them to deliver personalized and relevant experiences across multiple touchpoints.
What are the top features of Khoros?
Khoros is a comprehensive social media marketing software that provides a range of features to help businesses manage their social media accounts and campaigns in one place. Its core features include social media management, governance tools, security capabilities, approval workflows, publishing, engagement, listening, analytics, and more. With Khoros, businesses can easily adapt to market changes, get more done in less time, and partner with big brands. The platform is also known for its proactive customer engagement, social media intelligence, and scalable business solutions at minimum cost. Khoros Marketing is designed to serve startups and agencies with its end-to-end solutions, offering a fully-featured social media marketing software that provides post scheduling, multi-account management, automated publishing, customer segmentation, and keyword filtering features. Additionally, Khoros Intelligence is a social listening tool that enables brands to gauge audience sentiment and identify the latest trends, making it a handy tool for social media managers who want quick and reliable social media insights. Khoros also offers free visibility, planning, reporting, and optimization as part of the solution, and their Strategic Services team are experts in both social strategy and the Khoros platform. Overall, Khoros is a powerful and comprehensive social media marketing software that helps businesses improve their online presence, manage customer engagement, and grow their brand.
What are the advantages of using Khoros?
Khoros is a customer engagement platform that offers several benefits for retail companies, including:
Streamlined customer communication: Khoros allows retail companies to consolidate their customer communication channels, including social media, chat, and messaging, into a single platform. This makes it easier for companies to engage with customers and respond to their inquiries quickly.
Personalized customer experiences: With Khoros, retail companies can create personalized experiences for their customers by leveraging data to understand customer needs, preferences, and behaviors. This helps companies tailor their marketing and sales strategies to better meet the needs of their target audience.
Increased brand loyalty: By providing personalized experiences and delivering excellent customer service, retail companies can increase customer satisfaction and foster brand loyalty. Khoros provides tools to monitor customer sentiment and respond to feedback, allowing companies to build strong relationships with their customers.
Improved team collaboration: Khoros allows retail teams to collaborate more effectively, with tools for assigning tasks, sharing insights and feedback, and tracking progress. This helps teams work together more efficiently and make data-driven decisions.
Robust analytics and reporting: Khoros provides powerful analytics and reporting capabilities that allow retail companies to track and measure their performance across all customer engagement channels. This helps companies identify areas for improvement and optimize their customer engagement strategies over time.
What is the pricing of Khoros?
Khoros offers a variety of products for social media management and customer engagement, each with their own pricing plans. Here are the starting prices for some of their products:
Khoros Marketing: Pricing is customized based on business needs, but starts at $1,000/month.
Khoros Care: Pricing is customized based on business needs, but starts at $1,000/month.
Khoros Communities: Pricing is customized based on business needs, but starts at $2,000/month.
It's worth noting that these prices may vary depending on factors such as the size of your business and the features you need.