Software Overview: What is Piwik PRO?
Piwik PRO is a privacy management software that helps businesses manage and protect their website users' data. It offers various tools and features, including web analytics, tag management, consent management, and user privacy preferences management.
Piwik PRO's web analytics tool allows businesses to track website traffic, page views, bounce rates, and other important metrics. It also provides real-time analytics reports, segmentation, and conversion tracking.
Piwik PRO's tag management feature enables businesses to manage and control their website tags, including tracking codes, pixels, and scripts, from a single dashboard.
Piwik PRO's consent management tool helps businesses comply with data protection regulations, such as GDPR and CCPA, by allowing them to manage user consent preferences and providing them with customizable consent banners and pop-ups.
Piwik PRO also offers user privacy preferences management, which allows businesses to offer their website users greater control over their data privacy settings, including the ability to opt-out of tracking and delete their personal data.
What are the top features of Piwik PRO?
Firstly, Piwik PRO's security is based on API user authentication, ensuring that each individual action such as API communication is safeguarded by industry-standard JSON Web Tokens. This ensures security between parties and provides additional security measures.
Piwik PRO also offers a suite of analytics features, including analytics for web and mobile, analytics for product teams, SharePoint analytics, and more. With full data control and dedicated technical support, Piwik PRO ensures reliable data at scale, providing businesses with accurate and complete data to help make informed decisions.
In addition to analytics, Piwik PRO also offers privacy compliance features, including the ability to turn on or off the consent form on a website, customize consent forms, add languages, and update privacy policies. The platform ensures compliance with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR).
Other features of Piwik PRO include tag management, user flow, multi-channel attribution, and a customer data platform. With servers located in the EU, Piwik PRO is GDPR compliant, making it a great choice for businesses looking for a privacy-first analytics solution.
Overall, Piwik PRO provides businesses with a comprehensive set of privacy management and analytics features, ensuring data privacy and reliability while providing businesses with the tools they need to make informed decisions.
What are the advantages of using Piwik PRO?
Piwik PRO is a web analytics and marketing platform that provides a number of benefits for retail companies, including:
Customizable dashboards: Piwik PRO allows you to create custom dashboards that display the metrics and reports that are most relevant to your business.
Advanced analytics: Piwik PRO offers advanced analytics features, including funnels, heatmaps, and user flow analysis, that can help you better understand how customers are interacting with your website and identify areas for improvement.
Data ownership: Piwik PRO is a self-hosted platform, which means that you own your data and have complete control over how it is stored and used.
GDPR compliance: Piwik PRO is GDPR compliant, which means that it provides the tools and features necessary to help you comply with the EU's General Data Protection Regulation.
Marketing automation: Piwik PRO integrates with a number of marketing automation tools, including Google Ads, Facebook Ads, and HubSpot, allowing you to create more targeted and effective marketing campaigns.
Multi-channel tracking: Piwik PRO allows you to track customer interactions across multiple channels, including websites, mobile apps, and social media, providing a more complete view of the customer journey.
Scalability: Piwik PRO is designed to scale with your business, allowing you to handle large volumes of traffic and data without sacrificing performance or accuracy.
What is the pricing of Piwik PRO?
Piwik PRO's pricing is not publicly available on their website. They offer a custom pricing model based on the specific needs and requirements of each individual client. To get a pricing quote, interested parties can contact Piwik PRO's sales team directly through their website.