Software Overview: What is RollWorks?
RollWorks is a B2B lead generation software designed to help businesses identify and reach out to potential customers. It offers a suite of solutions that allow marketers to target and engage with their ideal buyers across multiple channels, including display ads, social media, email, and more. The platform uses AI-driven algorithms to optimize lead generation campaigns and improve their performance over time. RollWorks also provides advanced reporting and analytics features to help businesses track and measure the success of their campaigns.
What are the top features of RollWorks?
RollWorks is a B2B lead generation software that aims to help businesses find new customers and grow their revenue. Some of its main features are:
Account-based Marketing (ABM): RollWorks provides account-based marketing tools to help businesses target and engage their ideal customer accounts.
Lead Scoring and Qualification: RollWorks offers lead scoring and qualification tools to help businesses prioritize their leads and focus on those that are most likely to convert.
Email and Social Media Marketing: RollWorks offers email and social media marketing tools to help businesses reach their target audience through various channels.
Retargeting and Display Advertising: RollWorks provides retargeting and display advertising tools to help businesses reach potential customers who have already shown interest in their products or services.
Customizable Campaigns: RollWorks allows businesses to create customizable campaigns based on their specific needs, with features such as custom messaging and landing pages.
Analytics and Reporting: RollWorks offers analytics and reporting tools to help businesses track the performance of their campaigns and optimize their lead generation efforts.
Integrations: RollWorks integrates with various other tools, such as Salesforce, Marketo, and Hubspot, to help businesses streamline their lead generation and marketing processes.
Overall, RollWorks provides businesses with a comprehensive set of tools to help them generate and nurture leads, with a focus on account-based marketing and lead qualification.
What are the advantages of using RollWorks?
RollWorks is a B2B marketing and account-based marketing (ABM) platform that provides a range of features and tools for businesses looking to target and engage with high-value accounts. Some of the advantages of using RollWorks for retail companies include:
Account-based marketing: RollWorks helps retailers to focus their marketing efforts on high-value accounts by providing account-level insights and targeting capabilities.
Multi-channel targeting: The platform allows businesses to reach target accounts across multiple channels, including email, social media, and display advertising.
Personalization: RollWorks provides tools to help retailers personalize their marketing messaging and content based on the needs and interests of their target accounts.
Lead generation: The platform includes features to help retailers identify and generate new leads, such as website visitor identification and intent data.
Performance tracking: RollWorks provides detailed reporting and analytics to help retailers track the performance of their marketing campaigns and optimize their strategies based on data-driven insights.
Integration with existing tools: RollWorks integrates with a range of existing marketing and sales tools, including Salesforce, Marketo, and HubSpot, making it easy for retailers to incorporate the platform into their existing workflows.
What is the pricing of RollWorks?
RollWorks offers three pricing plans for their lead generation software, which are:
Starter: This plan is designed for small businesses and startups. It costs $975 per month and includes 2,500 target account credits, 10,000 contact data credits, and up to 3 seats.
Growth: This plan is designed for growing businesses. It costs $4,900 per month and includes 12,500 target account credits, 50,000 contact data credits, and up to 10 seats.
Elite: This plan is designed for enterprise-level businesses. The pricing for this plan is custom and includes 25,000+ target account credits, 100,000+ contact data credits, and up to 20 seats.
It's worth noting that RollWorks also offers custom pricing for their plans, depending on your specific business needs.