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Yopto

Yotpo is a customer engagement platform that provides e-commerce businesses with tools to increase customer reviews, photos, and other user-generated content. Some of the main features of Yotpo include: Reviews and Ratings: Yotpo enables businesses to collect and display customer reviews and ratings on their website, social media, and search engines. It also provides tools for moderating and responding to reviews. Visual UGC: Yotpo allows businesses to collect and showcase user-generated photos and videos on their website, product pages, and social media platforms. Loyalty and Referrals: Yotpo's loyalty and referral programs encourage customers to engage with businesses and drive repeat purchases. SMS Marketing: Yotpo provides a platform for businesses to send personalized text messages to customers, with the goal of increasing engagement and sales. Social Integration: Yotpo integrates with social media platforms such as Instagram and Facebook, enabling businesses to collect and display customer reviews and visual UGC on their social media channels. Analytics and Insights: Yotpo provides businesses with analytics and insights into customer behavior, reviews, and UGC performance, allowing them to optimize their engagement strategies.

Software Overview: What is Yopto?

Yotpo is a SaaS-based customer engagement and marketing platform that allows businesses to leverage social proof and customer feedback to increase trust, drive sales, and cultivate loyal customer advocates. Founded in 2011, Yotpo integrates data-driven solutions for reviews, loyalty programs, SMS marketing, and more into a single-platform approach. The platform enables businesses of all sizes to effectively engage with customers and build long-lasting relationships. Yotpo offers various tools that help businesses understand their customers' feedback and opinions, including in-app messaging, chat conversations, surveys, and personalized interactions. Additionally, the platform allows businesses to reward customer referrals with points, products, and store credit. With Yotpo, businesses can engage with customers on top engagement channels, boost recurring revenue, and grow their company through market engagement. Yotpo has received $406 million in funding and has over 650 employees.

What are the top features of Yopto?

Yotpo is a customer engagement platform that provides e-commerce businesses with tools to increase customer reviews, photos, and other user-generated content. Some of the main features of Yotpo include:

Reviews and Ratings: Yotpo enables businesses to collect and display customer reviews and ratings on their website, social media, and search engines. It also provides tools for moderating and responding to reviews.

Visual UGC: Yotpo allows businesses to collect and showcase user-generated photos and videos on their website, product pages, and social media platforms.

Loyalty and Referrals: Yotpo's loyalty and referral programs encourage customers to engage with businesses and drive repeat purchases.

SMS Marketing: Yotpo provides a platform for businesses to send personalized text messages to customers, with the goal of increasing engagement and sales.

Social Integration: Yotpo integrates with social media platforms such as Instagram and Facebook, enabling businesses to collect and display customer reviews and visual UGC on their social media channels.

Analytics and Insights: Yotpo provides businesses with analytics and insights into customer behavior, reviews, and UGC performance, allowing them to optimize their engagement strategies.

What are the advantages of using Yopto?

Yotpo is a customer content marketing platform that offers several benefits for retail companies, including:

User-Generated Content: Yotpo helps retail companies to leverage the power of user-generated content by collecting and showcasing customer reviews, ratings, and photos. This social proof can help to build trust and credibility with potential customers, leading to increased conversions and sales.

Customer Engagement: Yotpo's suite of tools, including review request emails, loyalty programs, and customer surveys, help retailers to engage with their customers and encourage them to become repeat buyers.

SEO Boost: By generating fresh and unique content regularly, Yotpo can help to boost a retailer's search engine ranking and attract more organic traffic to their website.

Integration: Yotpo integrates with a wide range of eCommerce platforms, including Shopify, Magento, and WooCommerce, making it easy for retailers to add the platform to their existing eCommerce stack.

Advanced Analytics: Yotpo provides detailed analytics and reporting tools to help retailers measure the impact of their user-generated content campaigns and make data-driven decisions about their marketing strategy.

Personalization: With Yotpo, retailers can personalize their marketing messages based on customer behavior, preferences, and purchase history, delivering a more relevant and personalized shopping experience.

What is the pricing of Yopto?

Yotpo offers a variety of pricing plans based on the needs of the business, including custom pricing for larger businesses. The pricing plans are as follows:

Growth: This plan is free and includes basic features such as review generation, on-site display of reviews, and a limited number of monthly review requests.

Essential: This plan starts at $19 per month and includes features such as advanced customization options, social curation, and photo reviews.

Powerhouse: This plan starts at $399 per month and includes features such as user-generated photos and videos, loyalty and referral programs, and SMS marketing.

Custom: For larger businesses with more complex needs, Yotpo offers custom pricing plans that include features such as multi-store support, advanced reporting, and dedicated account management.

It's important to note that pricing may vary based on factors such as the size of the business and the level of customization required.